The right way to remove your brow makeup

Believe it or not, there's a right and wrong way to take off your brow makeup. 

These days, makeup is long-lasting, budge-proof, and often waterproof. As such, it's important to use a makeup remover that's ready to handle the job. If you use poorly made eye-makeup remover, you'll have to work harder to remove it.

But it's not just about what you're using, but rather how you're using it. If you take off your makeup too roughly and rub back and forth, you can tear out your eyelashes & brows. Plus, by pulling or tugging at your skin, you can easily cause the thin, sensitive skin area around your eyes, resulting in damage and breakage of delicate blood vessels which in turn can lead to redness, dryness or early signs of ageing. So next time you remove your makeup, take a look at your cotton pad and eyes. If your skin is red, and you see lashes or brow hairs in your cotton pad, this could be a sign that you are removing your makeup incorrectly.

Here's how to take off your brow makeup the right way:


Before touching your face, wash your hands to remove any dirt and bacteria. Next, grab a makeup remover that is gentle but effective. We love micellar water. Then wet two cotton pads until they're thoroughly soaked - reusable cotton pads are best for the environment. 

You'd probably start rubbing now to remove your makeup, but that's wrong. Here comes the trick: Before you get started, press the soaked cotton pads onto your brows and let the makeup remover soak in for about 15 seconds. Wiggle the pads gently to help break down your makeup. Why? Styling products like our Brow Soap or Brow Glue hold your brows firmly in place, making them stiff. So, if you start rubbing right away, you may end up tearing out your brows. Letting the makeup remover soak in softens the styling product and makes the brows flexible again. 

Once the hairs are flexible and soft, you can gently remove your makeup. Whether you are using a cleansing tissue, micellar water or makeup remover - it's important that you use gentle pressure and sideward motions to wipe in the direction of hair growth. Keep going over your brows until all the makeup is removed. Btw, the same applies to your lashes.

Avoid using scrubbing or rough rubbing methods. This can tear out your fine brow hairs and lead to gaps. Gentle dabbing and soft circular movements should be enough to lift the brow makeup off without traumatizing the skin and hair. 

Good to know: The eye area is the thinnest skin on your face and very sensitive. If you have to work with force to take off the makeup, you should consider a new styling product or makeup remover.

If you have sparse and thin brows or dream of full and bushy brows & lashes, try removing your makeup using the above method. This could help you regrow your eyebrows and eyelashes faster, make them longer and fuller, and avoid gaps and damaged skin. Even if you don't have any problems with thin brows, it's worth to take off your eye makeup correctly because this way, you'll strengthen your brows and protect your delicate skin.

Give it a try!